CoreData’s team is a complementary blend of experienced market research, financial services, marketing and media professionals, who together combine their years of industry experience with

  • Andrew Inwood

    Founder/Principal
  • Daniel Zorrilla Fernandez

    BA Economics and Politics
  • William Maye

    BA Economics
  • Andrew Inwood

    Andrew Inwood is the founder and principal of CoreData and has more than 30 years’ experience in the Australian financial services industry. He started his career at Rothschild Australia Asset Management where he headed the marketing team, before moving to AMP Investments where he spent more than a decade. During his time at AMP, he was seconded to Virgin Direct in the UK to help establish the finance and investment arm of the group.

    Andrew returned to Australia to be marketing director of Wizard Home Loans. From Wizard he moved to Telstra where he spent three years as general manager of applications and hosted services, before leaving to start CoreData. In the past 20 years, CoreData has expanded out of Sydney to have offices in Perth, London, Boston and Manila.

    Andrew is the author of more than 50 pieces of significant research into clients and their behaviour and has a particular focus on the value of the client experience in financial services. He is a highly regarded speaker and has delivered keynote speeches in every Australian capital city, London, Edinburgh, New York, Tokyo, Queenstown, Monaco and Berlin.

    Andrew has served on a number of charity and sporting club boards and been a seed investor in and director of a number of start-up businesses, particularly in the online sector, a practice which he continues to this day.

    He has a Bachelor of Economics from the University of Sydney ASIA.

    [email protected]

    Daniel Zorrilla Fernandez

    Daniel joined CoreData Research in 2014 as a Research Consultant.

    Before this, he spent time at UCL studying for an MA in Comparative Economics and Policy where he focused on econometrics, regulation and corporate finance.

    While completing his studies, Daniel worked as a business analyst for Introfund Consultancy in London where he produced research to help assist Chinese investors seeking entry in the UK market.

    Daniel has also worked oversees including tenures at EL Espectador in Columbia and the Economics and Trade Office at the Spanish Embassy in Turkey.

    He also has a degree in Economics & Politics from the Queen Mary University.

    William Maye

    William is a Research Analyst in CoreData's Boston office.

    William joined the firm from the World Trade Center of New Orleans where he was a statistics intern. He also has experience as a research assistant in the Department of Economics at Loyola University New Orleans.

    He graduated with a degree in Economics.

    Anubis team

  • Tom Mitchell-Taverner

    Anubis CEO
  • Tom Mitchell-Taverner

    Tom heads up the panel, database, and data collection teams withing the CoreData Group, with a focus on technology and innovation. Tom has ten years’ experience in digital insights and management from his time heading up Cint in Australia, fifteen years’ experience in the market research industry and extensive experience working in the UK, UAE, and Southeast Asia.

    In addition to his work in the insight and market research industries Tom has extensive experience in Quality Assurance, architecture, the not-for-profit industry, and entrepreneurship. Outside work Tom is passionate about architecture, archaeology, cartography, and indigenous recognition.

    [email protected]